In the digital era, many organisations invest resource on developing content marketing.
Content marketing has become the key of a successful online marketing campaign and the most important tool of the digital marketing. Baltes declared that there will be 80% of companies which plan to expanse their digital marketing budgets over the next 12 to 18 months. In this situation, content marketing is interesting to use on various firms’ marketing policy. Content marketing is not only applied by large businesses, but also by Small and medium enterprises; and even start-ups.
Pulizzi in Content Marketing Institute defines that “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” A content marketing strategy can leverage various channels to engaged with all stages of the buying process, from awareness stage to decision and loyalty stages.
A content marketing strategy can include multiple buyer groups. Content marketing is different from the media companies which product advertising. Content marketing measures its success by the purchase of a product or service, except for the paid content or sponsorship. Baltes claimed that a strong brand is based on its storytelling and how it convinces consumers.
6 tips for Content marketing
Tip 1: Your days are busy
Find a special time for yourself to think about what you want to present on your website.
Tip 2: Uncover ideas that you may not have come up with on your own
When you read a lot, you will get more information and ideas to help you create new idea.
Tip 3: You will run out of good ideas
Eventually content fatigue will set in. You’ll find yourself looking at the word processor with nothing to write.
Tip 4: Grow responsibly and keep up with increased demand
You have to keep learning and generating some ideas, this can help you complete the whole map of your content plan.
Tip 5: Following the ideation process
- Gathering raw material
- Digesting the material
- Unconscious processing
- Eureka moment
For getting your Eureka moment, you have to allow your brain to breakdown those knowledge you’ve learn. The creative process that leads to these moments of insight unfolds gradually, as we turn an idea or a concept over and over in our heads, and as new knowledge about that concept or idea build upon one another until we reach a point where fresh insight is possible.
Content marketing plan is all about how can you create a attractive story to grab audience, which need your Eureka moment to help you combine your great ideas!
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