Generally speaking, the succeed of marketing campaigns is highly depended on the content.  47% of buyers viewed three to five pieces of content before engaging with a sales rep, and 70% of people would rather learn about new products through content than traditional advertising.

There’s a list of content marketing trends

1. Authenticity, transparency, and value marketing
2. Content personalization and interactivity

Authenticity, transparency, and value marketing

If your content doesn’t accurately reflect your brand’s voice, the mission your company stands for, and the value you hope to bring your target audience. You might as well not create it in the first place.

With regard to providing value through the content you create, the purpose of content marketing has never been simply to sell your products or promote your brand. Rather, content marketing has always been about providing value to your audience in some way – be it educating them, entertaining them, or otherwise. In doing so, you communicate a sense of authenticity and transparency through your content, in turn allowing your customers to trust your brand moving forward.

Content personalization and interactivity

The main focus of content marketing is to provide information to the audience and to meet their needs and desires. That’s why you need to know your audience. Content marketing is used to provide content that is both useful and interesting to readers. With such content, we keep the readers and we encourage further action.

Blogs, social media content, case studies, E-newsletters, website articles, video and photos etc. which can all be your tools to delivery your value. By using that, with the help of proper content, we create good customer relationships and trust. No matter what form of marketing is being done, there is content. We can say that content marketing in almost 100% of cases goes with another form of marketing.