Social is an important part of business’s marketing strategy. It allows brands to connect their audience and provides a fun, informal outlet to let brand personality and character to shine through. 3.48 billion people now use social media which means there are 45% of the total world population using social networks.

Social media use is growing

Each year, near the start of the year, We Are Social update their massive global compendium of stats which gives some great insights into the world of social media. It’s a great download for presentations. It’s particularly interesting how far some countries are diverging in terms of social media use, and surprising that Western Countries are actually lagging a fair way behind in adoption rates.

Some of the key takeaways from their Global Digital Report 2019 include:

• The number of internet users worldwide in 2019 is 4.388 billion, up 9.1% year-on-year.
• The number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year.
• The number of mobile phone users in 2019 is 5.112 billion, up 2% year-on-year.

However, the usage of social media type highly depends on the countries and age. There is a short report by WeAreSocial which illustrates that Facebook continues to dominate in terms of sheer numbers of active monthly users. The overall growth of the platform is healthy at 15.83% but in growth terms, it would certainly appear to be slowing. And Instagram continues to go from strength to strength with a healthy 33.33% growth in regular monthly users.
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To sum up, social media platforms are continuing to grow and will be a part of the overall marketing scene for some time. You have to choose the right social media platform to catch up your audience.