WHY CONTENT MARKETING IS IMPORTANT?
1. WHAT WOULD YOU DO IF YOU FACE A PROBLEM?
Is it familiar to you when your old TV is broken the first movement you do is “Google”!
A. What can you find from Google?
i. The solutions
ii. Online shops
iii. Other users’ stories about their TV
iv. Review articles
B. So now you know that everything online is about content!
2. WHAT’S THE INSIGHT OF CONTENT MARKETING?
The Content Marketing Institute Report for 2019 provides valuable insight into the trends and changes that are impacting the content landscape.
- 95% of B2Cs are committed to content marketing on some level.
- 96% of the most successful B2C content marketers say audiences view their company as a trusted resource.
- The highest area for spending on content marketing in 2019 is content creation (56%).