Generally speaking, the succeed of marketing campaigns is highly depended on the content. 47% of buyers viewed three to five pieces of content before engaging with a sales rep, and 70% of people would rather learn about new products through content than traditional advertising.
Word of mouth (WOM) is the most powerful way to promote you brand, product and service. It’s no longer for you to identify your brand image by your brand story or whatever your promotion ads. It’s all about how customers think of your brand, product and service.