Digital Transformation means a firm which\u00a0integrates\u00a0the entire coordination, prioritization, and implementation of digital transformations within a firm.\nSo, is it important for a brand?\nIn the digital age, \u00a0small to medium-sized enterprise \uff08SME\uff09needs to utilise digital transformation strategy into corporate strategy which link the products, markets, processes, finance, human resources, IT and so on.\nThere are four dimensions of digital transformation strategies to be referred:\u00a0: use of technologies, changes in value creation, structural changes, and financial aspects.\nThe use of technologies\u00a0addresses a company\u2019s attitude towards new technologies\u00a0as well as its ability to exploit these technologies. It can help a firm to transform to a industry leader by using and creating specific\u00a0technological\u00a0standards.\u00a0While being a technological\u00a0market leader can lead to competitive advantages\u00a0and can create the opportunity of other firms becoming\u00a0dependent on one\u2019s technological standards, it might be\u00a0more risky and requires certain technological competences.\nFrom a business perspective, the use of new technologies often implies changes in value creation. These concern the impact of digital transformation strategies on firms\u2019 value chains, i.e. how far the new digital activities deviate from the classical \u2013 often still analog \u2013 core business. It can create new field of business.\u00a0The digitization of products or services can enable or require different forms of monetization, or even adjustments to firms\u2019 business scope, if other markets or new customer segments are addressed.\nStructural\u00a0changes refer to variations in a firm\u2019s organisational\u00a0setup, especially concerning the placement of the new\u00a0digital activities within the corporate structures.\u00a0For this\u00a0assessment it is further important, whether it is mainly\u00a0products, processes, or skills that are affected most by these\nchanges.\nFinancial aspects\u00a0are both a driver and a bounding force for the transformation. Firms should confront\nthe need to conduct digital transformations and\nexplore their options openly and in good time.\nA firm needs to consider its own business plan and development strategy to better utilise digital transformation strategy in the digital age.